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Quick Start Social Media Coaching for Executives, Professionals and Small...

1-on-1 coaching can help you come up to speed quickly on social media Are you new to social media and not sure where you should start or how social media can help you achieve your business or...

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How Businesses Can Take Advantage of Social Media

Technology Today host Rich Kazimir and I talked about how businesses can use social media to connect with customers I was a guest last week on WDVR FM’s Technology Today radio broadcast. Host Rich...

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Big Blue Blogs? IBM Goes Social

By Loraine Kasprzak, CMC Watson. Big Blue. Lotus. What comes to mind when you read these words? Most of us associate them with IBM, the Fortune 50 technology and consulting company. What you might not...

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Lead Generation and Trade Show Marketing for an IT Client

Aujas, our California, New Jersey and India-based client, needed a lead generation and brand building strategy for the IBM Pulse conference and exhibit at the end of February. Teaming with their...

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Leveraging Social Media – an AEC Professionals Circle Program

AEC Professionals Circle New Jersey is offering a program on social media and its potential to bring your company business. The event is called “Leveraging Social Media and Technology to Build Your...

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Test Your Social Media IQ!

Now that it’s summertime, we thought it might be fun to have a quick quiz about social media. Let us know in the comments section how you score! 1. Who is the founder of Facebook? a. Al Gore      b....

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7 Easy LinkedIn Profile Updates

Update your LinkedIn profile with these quick fixes We all know that LinkedIn is a great way to build your professional brand and connect with others. You probably already have added your work...

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4 Tips to Make Your Content Marketing Stand out

Every B2B company needs a solid content strategy, including a social media strategy. This is the age of what social media-marketing expert Mark Schaefer refers to as content shock — where there is so...

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